Do your products need captivating copy that exudes your brand?
Or are you ready to build your brand and get found online?
Stand out and connect with your customers through copy that compels…and sells!
Raise your hand if any of these sound familiar:
I don’t know how to turn information into content my customers want.
I want to tell my brand story, but I want it to sound like me.
I don’t have time to spend writing content. I just want to focus on my business.
I know if I had clear messaging I could generate more leads.
I need to update my copy because my brand has evolved…but writing isn’t my thing.
If you answered yes to any of these , then I can help!
About Me
Halò! I’m Kerry, a freelance content and copywriter. I support artists, creative entrepreneurs and small businesses to sell themselves through copy that attracts the right customers, increases sales and promotes your brand voice.
I know just how overwhelming it can be navigating the world of marketing and promotion. With so many other tasks to focus on in your business, focusing on copy feels like a mammoth task – it’s not just writing, you’ve got SEO, tone of voice, calls to action and a whole bunch of other jargon to figure out. But, I also know how satisfying nailing this can be to free your mindset so you can focus on growing your business.
Whether it’s a landing page or full site website copy, emails or blogs, then I’ve got you covered with the words you need to grow your business. Why not have a chat with me and tell me about your business, how great your customers are, what you’re most proud of and where your business is headed in the future. I’ll do the rest. Doesn’t that sound better?
Services
For businesses
Copy that attracts the right customers, increases sales and creates your brand voice.
For agencies
Detail focused, efficient and adaptable copywriter across a range of sectors and tones.
For charities
Detail focused, efficient and adaptable copywriter across a range of sectors and tones.
Blogs are a great way to keep a website updated with fresh content. Educate your customers, provide advice and create connections with your brand.
A newsletter opens the door to increase knowledge of your brand and the products and services you offer through intriguing content and promotions.
Just like a great logo or website design, web copy is another important aspect of your branding. Your web copy sells your products to your customers.
Social media content connects you with your audience to help you build trust, develop relationships, improve conversions, and generate leads.
Promotional materials are a great way to provide a first impression that will attract new customers, build trust and promote your brand.
Slogans and taglines gain consumers’ attention, promote your products or services and build your brand engagement.
Why use a copywriter?
Great copy connects you with your customers, stirs their emotions and shows them that you understand their interests, needs or challenges. Your website copy is an invitation to your customers to explore the story and world behind your business - showing them exactly why they should shop with you.
Copywriting is the difference between writing down what you want to say and knowing the words and strategy that will help you achieve your desired results - which should be making your customers take action, and your business being memorable.
- Improve your sales & conversions – together we’ll create words that resonate with your customers and help them understand the value of your products or services.
- Improve your SEO – using well-written, value-driven copy and content to deliver increases in your visibility and boost traffic from Google and other search engines.
- Become competitor-proof – stand out from your competition and celebrate your brand USP’s and values. Let your customers identify you as the brand for them.
If wrangling with words makes you want to fling your laptop out a window then don’t worry. That’s where I come in.
By working with me, you get someone who is prepared to invest time getting to know you and your business, so we can develop the right tone and language for value-drive results. All done efficiently and accurately, saving you time, hassle and money.
Why work with me?
I get it. You’re busy growing your business, designing products or focusing on photography and social media. By the time you get around to focusing on your website, you’re, well…lost for words.
You know your visuals attract your customers to your business, but it’s your words that tell your story. Copywriting embodies the ethos of your brand and powerfully connects your customers, to you.
Your job is to create awesome products or services. Let me shoulder the burden of making words work for you.
I’ll help you define what you need to say, and how to say it using strategy frameworks, SEO and a splash of creativity, I’ll create content for you that is engaging, informative and drives the outcomes you need for your business.
And in doing so, you get back to running your business, and what you do best.
I understand startups and small businesses
I’m truly passionate about small business success as a customer and as a copywriter. I know how important words are in selling your products and services with authenticity.
Celebrating small business heroes
Your own personal business cheerleader
I make it my business to know your business. As a UK copywriter, I will nurture your brand’s voice and make sure every customer buys into who you are and what you do.
YOU'LL FREE UP TIME to focus on your business
By hiring a copywriter, you can get valuable time back to spend on the other tasks you’d rather be doing to grow your business. I can be your extra pair of hands that can create consistent, engaging content for your brand.
You’ll feel comfortable with me
I have a down to earth approach to my copywriting that will put you at ease. My passion for your business comes across in the copy I write, to make sure your customers feel like they’re being spoken to directly and authentically.
You’ll enjoy the copy and content process
It’s important to my brand values that my copywriting process should be fun and collaborative in order to produce the best results for your business. Building a rapport with my clients goes beyond my work on words on your page.
So, what's the process?
When your enquiry has landed in my inbox, I’ll get in touch to ask you to complete a short questionnaire.
We schedule a video call where we have a chat further about your business and needs.
I’ll quote for the work, and send this over to you with terms, payment schedule and deadlines…then we get cracking!
You send me any documents I need for the project (such as style guide, keywords, testimonials or research notes).
I’ll then write an initial draft. For large projects, I’ll send a few key pages to check my work is hitting the mark. We can ok this by email, phone or video chat.
You’ll receive a full first draft to read at your leisure and request any changes you want.
I’ll get back behind my laptop, sort out any amendments before editing, checking and double-checking.
I send you the final version with the changes you have requested.
You’ll receive a complete, final document. Go forth and publish!